Magento is a feature-rich, open-source e-commerce solutions, that offers retailers complete flexibility and control over the look, content and functionality of their websites.
Magento’s intuitive administration interface contains marketing, merchandising and content management tools retailers need, without placing constraints on business processes and flow.
Magento is written in PHP, and utilises the Zend Framework (which is MVC based) and uses an EAV-based MySQL database. The system is highly modular and Magento’s architecture handles module database schema updates automatically.
Turn browsers into buyers with marketing and merchandising tools, up-sell and cross-sell, and special pricing programs and promotions.
Personalise the customer experience with superior search capabilities, special store-fronts for specific customer groups, and preference and behaviour-based content delivery.
Build Magento to suit your business with easy integration with third party applications, flexible product/catalogue management, and comprehensive admin capabilities including multi-site management.
Flexibility to create rich, differentiated consumer experiences from desktop to mobile, and to tailor back-end work-flows to fit your business
Powerful attribute based product catalogue functionality – this makes Magento the perfect choice for selling anything from a simple t-shirt, to a complex computer with customisable technical specifications.
Rules based promotions, and coupon functionality – set up promotions based on a seemingly endless string of rules. Also includes support for buy X get Y free offers.
Multi-store functionality – different websites can all be managed from the same Magento back-end. This could include a completely new site, or a geo-location target such as a US store in US currency, or a French store in Euro’s and french language.
Modular architecture – Magento is modular software, which means that you build on top of it without ever changing the core code. This prevents issues in future with upgrades, and also means that there are 25,000 extensions out there that can be quickly and easily plugged into your site.
Enterprise level e-commerce features with minimal outlay – features such as product reviews, layered navigation, product tagging, feature rich customer accounts and superb back-end administration out of the box.
Import products and categories from amazon, ebay and sell them in our store as our products, by customising tax percentages on base price.
Search engine readiness – Magento is one of the most SEO friendly e-commerce applications in the market. However it is not perfect, and we always make a point of installing things like canonical URL’s to iron out some of the kinks in the way Magento is build.
Strong Google Analytics integration – full e-commerce reporting in Google Analytics is included in Magento as standard.